Design Thinking

Course Outcomes:

CO1: Understand state of the art perspectives, ideas, concepts, and solutions related to the design and execution of projects using design thinking principles

CO2: Demonstrate the critical theories of design, systems thinking, and design methodologies

CO3: Analyze the problems of society and design thinking approaches 

CO4: Apply design thinking approaches driven by a desire to identify new sources of ideas, and new models especially outside their regular working atmosphere

CO5: Evaluate diverse methods employed in design thinking and establish a workable design thinking framework to use in their practices 

CO6: Design projects in interdisciplinary domain and address social concerns with innovative approaches.

---

Course Content:

Sl. No.

                                         Contents                       

1

Unit 1:

What is Design Thinking? What is different about Design thinking? Purpose of Design Thinking. Principles of Design Thinking, The Approach of Design Thinking, The process of DT. Design Thinking Skills.

– Situational examples and activities

2

Unit 2:

Empathizing Techniques – observation – experience – interaction; structured open-ended approach. Generating insights. Mind map and Empathy map, User profiling and Customer Journey Mapping. Overcoming cognitive fixedness – Exercises and case-based discussions

3

Unit 3:

Analysing and Defining techniques – The analysis and defining techniques - 5Whys, root cause analysis, conflict of interest, ENV, etc. combining ideas into complex innovation concepts.

4

Unit 4:

Ideating - Creativity and Critical thinking; Divergence and Convergence; TRIZ approach, etc. Conceptualization - Visual thinking, Drawing/sketching, new concept generation. Prototyping - Prototyping techniques and technologies, Prototype using simple things, models, 3D printing;

5

Unit 5:

Experimenting, Testing and Implementing – preliminary testing, improvements, co-creation, etc. Improvisation and storytelling. Evaluation tools and exercises.

Case-based discussions.

---

Course Instructor: Prof. Dr. Sachin Ghai

Financial Management