THIRD SEMESTER JULY-2024

GRAPHIC ERA (DEEMED TO BE UNIVERSITY), DEHRADUN DEPARTMENT OF MANAGEMENT STUDIES SEMESTER III Name of Department: - Management Studies 1. Subject Code: Course Title: 2. Contact Hours: L: T: P: 3. Examination Duration (Hrs): Theory Practical 4. Relative Weight: CIE PRS MSE SEE PRE 5. Credits: 6. Semester: 7. Category of Course: 8. Pre-requisite: Foundational knowledge in areas such as finance, marketing, operations, and organizational behavior. Basic understanding of business concepts and functions. 9. Course Outcome: After completion of the course the students will be able to: CO1: Knowledge and Understanding • Demonstrate knowledge and understanding of the key concepts and theories in strategic management. • Recall and explain the various levels of strategy: corporate, business, and functional. • Identify and describe the steps involved in the strategic management process. CO2: Application and Analysis • Apply strategic management concepts and tools to analyze realworld business situations. • Analyze the internal and external environment of organizations to identify strategic opportunities and challenges. • Evaluate different business-level and corporate-level strategies for their effectiveness and suitability. CO3: Critical Thinking and Evaluation • Evaluate the strengths and weaknesses of different strategic management approaches and frameworks. • Critically assess the strategic decisions made by organizations and their impact on performance. • Synthesize and evaluate alternative strategies to recommend the most appropriate course of action. CO4: Problem Solving and Decision Making • Identify and define strategic problems and challenges faced by organizations. • Apply strategic problem-solving techniques to develop innovative solutions. • Make informed and effective strategic decisions considering the potential risks and uncertainties. CO5: Communication and Presentation • Communicate strategic management concepts, ideas, and recommendations effectively in oral and written formats. 0 Strategic Management 50 0 0 25 3 0 MBA 301 0 25 3 III 3 Core • Prepare and deliver persuasive presentations on strategic issues and solutions. • Write coherent and well-structured strategic reports, memos, and other relevant documents. CO6: Ethical and Social Responsibility • Recognize and assess the ethical implications of strategic decisions and actions. • Discuss the social responsibilities of organizations and their impact on strategic management. • Analyze the role of corporate social responsibility and sustainability in strategic management practices. 10. Details of the Course: Sl. No. Contents Contact Hours 1 Introduction to Strategic Management • Definition and scope of strategic management • Importance of strategic management in organizations • Strategic management process • Levels of strategy: corporate, business, and functional • Environmental analysis: PESTEL analysis, industry analysis, and competitive analysis (Eg. PESTEL, ETOP, and Porter's Five Forces Model) 6 2 Strategy Formulation • Mission, vision, and values: their role in strategy formulation • Types of resources, capabilities, core competencies, core competence, distinctive competency, sustainable competitive advantage, and profitability, VRIO analysis • SWOT analysis: identifying internal strengths and weaknesses, external opportunities and threats • Business-level strategy: cost leadership, differentiation, and focus • Corporate-level strategy: growth, stability, and retrenchment . BCG Matrix, GE Nine Cell Planning Grid, Hofer's Product Market Evolution, Shell's Directional Policy Matrix, and McKinsey's 7s Framework. • International and global strategy • Industry life cycle, value-chain analysis, and the role of innovation. 8 3 Strategy Implementation • Organizational structure and design • Resource allocation and strategic control • Strategic leadership and corporate governance • Strategic alliances and partnerships • Change management and overcoming resistance • Project and procedural implementation, corporate performance, corporate governance, corporate social responsibility, ethics, operations control, strategic control, and organizational systems and techniques of strategic evaluation. 6 4 Strategy Evaluation and Control • Performance measurement and balanced scorecard • Strategic control systems: financial and non-financial measures • Evaluating and adapting strategies • Corporate social responsibility and ethics in strategic management 6 5 Strategic Management Cases and Applications • Case studies on strategic management in various industries • Application of strategic management concepts in real-world scenarios • Group discussions and analysis of strategic issues • Critical evaluation of strategic decisions 4 Total 30 11. Suggested Books: SL. No. Name of Authors/Books/Publishers/Place of Publication Edition Year of Publication / Reprint Textbooks 1. Strategic Management: Concepts and Cases by Fred R. David and Forest R. David, Pearson 15 2015 2. Strategic Management: Concepts and Cases by Azhar Kazmi, McGraw-Hill Education 5 2020 3. Crafting & Executing Strategy: The Quest for Competitive Advantage by Arthur A. Thompson Jr., Margaret A. Peteraf, John E. Gamble, and A. J. Strickland III, McGraw-Hill Education